Felix Kuhnert – Partner at PwC Autofacts

Automotive Industry Outlook: Will ongoing industry disruptions delay a long-term transformation?

The automotive industry has faced a significant number of disruptions over the past few years, from the impacts of the Covid pandemic to the semiconductor crisis, the war in Ukraine as well as rising energy and raw material prices. Therefore, some companies are reconsidering previous strategies, due to significant supply chain challenges and geopolitical uncertainties. At the same time, the shift towards an electric future requires a significant increase in raw materials and in some cases dependency on just a few countries. Compounding matters is a possible energy crisis in Europe and recession. In current times: focus, flexibility and execution are key to manage short term challenges without missing the overall impact of the longer term transformation.